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Consultation - VMM begins by conferring with your brand managers to determine where your brand has a strong presence and which markets need support. Includes concept development, creative approval protocols, city selections, and additional resources. Strategic Considerations - VMM examines your business needs as they relate to sales, marketing and the outdoor environment to create a basic strategic framework. Selecting Out-of-Home Elements - Given the myriad of out-of-home methods, VMM recommends the types of out-of-home elements that best fit your needs, whether bus shelters, billboards, street teams or 8 sheets. Strategic Development - During the strategic development phase, VMM outlines the ideal execution strategy that aligns your needs, resources and out-of-home elements with the consumer target. The VMM strategy includes a timeline, specific out-of-home locations and elements, as well as, a rationale for selecting this particular strategy. Brand & Strategy Agreement - Once VMM develops an efficient strategy, the brand manager and the VMM account executive collaborate to ensure that all goals have been considered and incorporated into the strategy. Out-of-Home Execution - With strategy, resources and creative working in tandem, VMM executes the out-of-home strategy according to timelines and client expectation. Strategic Placement- Discover new ways to connect with your audience outdoors. Increase your messages relevance and ROI by strategically placing it in locations with the right traffic.
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